Hi Gujarat
Menu
  • Home
  • Business
  • Lifestyle
  • Health
  • Education
  • National
  • PR
Menu

Koo Inspires Self-Expression in Languages through #KooKiyaKya Ad Campaign

Posted on October 25, 2021 by Hi Gujarat Webdesk

Unveils First-Ever TVC Campaign as T20 World Cup Gets Underway

Ahmedabad Gujarat: Koo, India’s leading multi-language micro-blogging platform – has launched its first-ever television campaign to inspire and empower people to express themselves in their mother tongue. The campaign is reflective of users’ desire to leverage social media for self-expression, and to connect and engage with their communities in a language of their choice.

Launched at the start of the T20 World Cup 2021, the campaign, conceptualised by Ogilvy India consists of a series of short-format 20 second advertisements that grab viewer attention through their quirks, wit and humour laced around the tagline #KooKiyaKya.

The riveting visuals capture people going about their daily lives, indulging in light-hearted banter, and talking straight from their heart – with catchy idioms that can beKooedto express themselves online. The ads are woven around a unifying message – Ab Dil Mein Jo Bhi Ho, Koo Pe Kaho. This campaign follows intense research and market mapping to decode the minds of internet users and their desire to communicate and share content digitally in their native language. The ads are live across leading sports channels and will play during the T20 World Cup matches.

Said Aparameya Radhakrishna, Co-founder and CEO, Koo App, “Koo is an innovation in the world of language-based micro-blogging. We bring together people from across cultures to share thoughts on our platform in a language of their choice. This campaign is designed around an interesting insight which mirrors the need to express – in your mother tongue. It positions Koo as an inclusive platform, as a platform for self-expression which gives voice to those who have never experienced language-based social media before. With the T20 World Cup 2021 happening right now, the timing is perfect to leverage television as a key channel to put across our message, to help people connect with each other meaningfully. We are confident that this campaign will enhance our brand recall, accelerate adoption and play a truly meaningful role in Koo’s journey to make our platform an integral aspect of people’s digital lives.”

Mayank Bidawatka, Co-founder of Koo added, “Everyone has an opinion in India about something or the other. These thoughts and opinions are restricted to close or social circles and largely offline. A large part of India hasn’t been given an online public platform to express these thoughts in people’s preferred language. That’s what this campaign is about – an invitation to every Indian to start sharing their thoughts in their mother tongue and connect with millions of others on Koo in a meaningful way. The campaign depicts real-life situations and conversations. Koo has been created for India at large and we wanted to show real people in our ads instead of giving in to the wave of using celebrities to draw attention. We are very excited about taking our core proposition of language-based thought sharing with India at large. Our partners at Ogilvy India have done a brilliant job of bringing this concept to life! ”

Sukesh Nayak, Chief Creative Officer, Ogilvy India added, “Our idea came from life. When talking to our friends or family in our own language we find the comfort to express ourselves the best. Our intent is to ensure whoever sees these films, should instantly think of many such incidents from their own life. And feel comfortable to express the same in their own language with a wider set of audience on Koo.”

About Koo
Koo was founded in March 2020 as a multi-lingual micro-blogging platform in Indian languages and boasts over 15 million users, including people of eminence. Available in multiple Indian languages, Koo enables people from different regions in India to express themselves in their mother tongue. In a country where just 10% of India speak English, there’s a deep need for a social media platform that can deliver immersive language experiences to Indian users and help them connect with each other. Koo provides a stage for the voices of Indians who prefer to interact in Indian languages.

Recent Posts

  • Utkarsh Saxena is all geared up for Tum Bhi Pachtaoge featuring Mohd Sharia
  • Satish Reddy, Director, World News Network to Promote Investors and startups in India
  • Billionaire and the Royal lineage Shaji Ul Mulk’s daughter, Princess Sania Mulk marries US-based Bilal Khalid Ahmed in a lavish wedding ceremony
  • Testronix Sets a benchmark for Manufacturing High Quality Testing Instruments  
  • Arindam Chaudhuri predicts Pathaan will have a 500cr worldwide weekend and suggests Shah Rukh Khan should invest money into a China Marketing strategy!

Recent Comments

  • w88 on In urban India, 50 million people in 15 cities have no access to safe, affordable drinking water: Report
  • bandar slot era 77 on MilesWeb Announces the Biggest Black Friday Deals on Web Hosting with a Free Domain
  • Vito on How Mukunda Foods is Helping restaurants function smoothly in current times
  • 포르노 on How Mukunda Foods is Helping restaurants function smoothly in current times
  • لپ تاپ ایسوس قیمت on MilesWeb Announces the Biggest Black Friday Deals on Web Hosting with a Free Domain

Archives

  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020

Categories

  • A
  • Business
  • Design
  • Education
  • English
  • Entertainment
  • Health
  • Hindi
  • Lifestyle
  • National
  • Press Release
  • Sports
  • Technology
  • Uncategorized
  • World
  • एजुकेशन
  • गुजरात
  • नेशनल
  • बिज़नस
  • लाइफस्टाइल
  • हेल्थ

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
©2023 Hi Gujarat | WordPress Theme by Superbthemes.com