{"id":67948,"date":"2026-08-27T12:48:43","date_gmt":"2026-08-27T07:18:43","guid":{"rendered":"https:\/\/higujarat.com\/index.php\/2026\/08\/27\/awsum-launches-rakhi-special-do-or-diy-cake-which-you-decorate-write-on-and-roast-your-sibling-with\/"},"modified":"2026-08-27T12:48:43","modified_gmt":"2026-08-27T07:18:43","slug":"awsum-launches-rakhi-special-do-or-diy-cake-which-you-decorate-write-on-and-roast-your-sibling-with","status":"publish","type":"post","link":"https:\/\/higujarat.com\/index.php\/2026\/08\/27\/awsum-launches-rakhi-special-do-or-diy-cake-which-you-decorate-write-on-and-roast-your-sibling-with\/","title":{"rendered":"Awsum launches Rakhi Special DO or DIY Cake: Which you decorate, write on\u2014and roast your sibling with"},"content":{"rendered":"
\n

This\u00a0Raksha Bandhan,\u00a0Awsum\u00a0turns the traditional\u00a0Rakhi\u00a0gift into a hands-on sibling ritual, complete with cake, cream, sprinkles, and permission to roast.<\/strong><\/em><\/p>\n

New Delhi [India], August 26:<\/strong><\/strong>\u00a0This\u00a0Raksha\u00a0Bandhan,\u00a0Awsum<\/strong>\u00a0is giving siblings a new way to celebrate:\u00a0DO or DIY<\/strong>, a limited-edition chocolate cake that arrives undecorated\u2014because the fun is in finishing it yourself.<\/p>\n

Each DO or DIY box comes with a chocolate cake, a ready-to-pipe cream cone and sprinkles. The giver decorates the cake and, more importantly, writes the message. It could be sweet, sentimental or the sibling nickname that would never make it onto an official document. The box also includes roast prompts to get things started.<\/p>\n

The gift is the doing<\/strong><\/p>\n

Most\u00a0Rakhi\u00a0gifts are finished before they are handed over. DO or DIY flips that around. The giver has to pipe the cream, write the message, add the sprinkles and inevitably fix a few mistakes along the way.\u00a0The result is a gift that is personal by design. No two cakes look the same because every cake carries the giver\u2019s handwriting, sense of\u00a0humour\u00a0and relationship with their sibling.<\/p>\n

A sibling roast, served on cake<\/strong><\/p>\n

The idea comes from a simple truth: every sibling has a second name. Not the one on the\u00a0Aadhaar\u00a0card\u2014the one only their sibling is allowed to use.\u00a0DO or DIY puts that name, joke or inside reference where it belongs: right on the cake.<\/p>\n

The launch follows\u00a0Awsum\u2019s\u00a0recent festival-led innovations, including\u00a0Cakes Ka\u00a0Baap<\/strong>, launched for Father\u2019s Day, and\u00a0Maa\u00a0Verified<\/strong>, created for Mother\u2019s Day.\u00a0Each campaign has taken a familiar celebration and given it an unmistakably\u00a0Awsum, culturally relevant twist.\u00a0With DO or DIY, the brand brings that same irreverence to\u00a0Rakhi\u2014and puts the sibling relationship itself at the centre of the product.<\/p>\n

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\"Awsum\"<\/figure>\n<\/div>\n

\u201cSiblings don\u2019t speak in greeting-card language\u201d<\/strong><\/p>\n

\u201c<\/em>Rakhi<\/em>\u00a0is supposed to celebrate the relationship, but most gifting still speaks in greeting-card language. Siblings don\u2019t. They tease, roast, annoy and love each other\u00a0<\/em>in equal measure. DO or DIY is our way of putting that real relationship back into the celebration. We give you the cake, the cream and the tools\u2014you bring the inside joke. And if you accidentally spell it wrong, that probably makes it even more authentic,<\/em>\u201d<\/em>\u00a0said\u00a0Pranav<\/strong>\u00a0Sharma, Founder and CEO of\u00a0<\/strong>Awsum<\/strong>.<\/p>\n

The name captures the idea:\u00a0DO or DIY<\/strong>\u00a0is a playful spin on \u201cdo or die\u201d, with the DIY mechanic built directly into the product. Because the message is left to the giver, every cake becomes different\u2014and every roast is personal.<\/p>\n

DO or DIY is made with the same focus on honest, enjoyable ingredients as the rest of the\u00a0Awsum\u00a0range: a proper chocolate cake designed to be as good to eat as it is fun to decorate.\u00a0The box comes\u00a0with a\u00a0cake, cream, sprinkles\u00a0and a\u00a0rakhi.<\/p>\n

Availability<\/strong><\/p>\n

DO or DIY<\/strong>\u00a0is available for a limited\u00a0Rakhi\u00a0window through the\u00a0Awsum<\/strong>\u00a0website and leading quick-commerce platforms<\/strong>, with delivery available nationwide.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This\u00a0Raksha Bandhan,\u00a0Awsum\u00a0turns the traditional\u00a0Rakhi\u00a0gift into a hands-on sibling ritual, complete with cake, cream, sprinkles, and permission to roast. New Delhi [India], August 26:\u00a0This\u00a0Raksha\u00a0Bandhan,\u00a0Awsum\u00a0is giving siblings a new way to celebrate:\u00a0DO or DIY, a limited-edition chocolate cake that arrives undecorated\u2014because the fun is in finishing it yourself. Each DO or DIY box comes with a chocolate…<\/p>\n","protected":false},"author":1,"featured_media":67949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[73],"class_list":["post-67948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/posts\/67948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/comments?post=67948"}],"version-history":[{"count":0,"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/posts\/67948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/media\/67949"}],"wp:attachment":[{"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/media?parent=67948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/categories?post=67948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/higujarat.com\/index.php\/wp-json\/wp\/v2\/tags?post=67948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}