Hi Gujarat
Menu
  • Home
  • Business
  • Lifestyle
  • Health
  • Education
  • National
  • PR
Menu

The most unique Brand Dealing with Diamonds

Posted on October 22, 2021 by Hi Gujarat Webdesk

October 21: We have looked at the picture-perfect advertisements of brands dealing with diamonds for the longest time. Here’s one of the most important names in the diamond jewellery business – EF-IF Diamonds, a brand that is synonymous with providing the best quality diamonds at the best possible prices. Situated in the jewellery hub of Chennai – T-Nagar, EF-IF boasts of selling dosham-free diamonds of the topmost quality in DEF Colour and IF-VVS1 Clarity. Every piece of jewellery at EF-IF is in-house manufactured, leading to intermediary costs being subtracted as there is no involvement of any middlemen. This gives a direct benefit to the end customers in the form of wholesale pricing.

A vibrant team behind every business is imperative for its growth, and EF-IF is no exception. The brand is run by an all-women team headed by Ms. Lathika Sandeep and Ms. Shruti Bothra. Lathika aims to provide skilfully crafted diamonds set in beautiful designs and believes in educating people about the right way to buy diamonds. She is a gemologist and holds a Masters in Management, making her the perfect blend for a business in jewellery.  Shruti, on the other hand, is a Chartered Accountant by qualification. She kick-started the international and e-commerce sales of the brand and is striving every day to provide superlative products and services to EF-IF’s clientele.

One of the biggest USPs of the brand is bespoke jewellery. Having their own manufacturing unit gives them the leverage to churn out designs that are classic and contemporary. With a strong team of talented jewellery designers and skilful artisans, EF-IF is well known amongst its clients to bring to life their jewellery imaginations.

For decades together, jewellery advertisements have been filled with glitz and glamour, showcasing perfect looking models adorning priceless jewellery. EF-IF wanted to break this stereotype and ventured on to do something very unconventional in their recent shoot. Instead of using picture-perfect models who are skinny and fair in complexion, the brand used models who were quite the opposite looking. They wanted to emphasise on how one should feel comfortable in one’s own skin and embrace imperfections. The jewellery you wear should not be intended to take the spotlight away from your personality but instead should be a medium to enhance the same. The brand wanted to show how their jewellery would look on real women. The clientele that the common Indian Market has is quite different from the models that are being used to depict this.

The 21st century is loaded with picturization of flawless and fair-skinned models with skinny body frames which, often makes us question ourselves about whether we would be able to carry off a piece of jewellery or any other product beautifully or whether it would look good only on models. EF-IF aims to bring out the message that there is no perfect skin tone or body type that defines a woman. The only thing that sets a person aside from the rest of the herd is the confidence with which they wear what they wear. So here’s to all the women out there, tall or short, fair or dark, plus size or skinny, you’re beautiful just the way you are!

Leave a Reply Cancel reply

Your email address will not be published.

Recent Posts

  • Utkarsh Saxena is all geared up for Tum Bhi Pachtaoge featuring Mohd Sharia
  • Satish Reddy, Director, World News Network to Promote Investors and startups in India
  • Billionaire and the Royal lineage Shaji Ul Mulk’s daughter, Princess Sania Mulk marries US-based Bilal Khalid Ahmed in a lavish wedding ceremony
  • Testronix Sets a benchmark for Manufacturing High Quality Testing Instruments  
  • Arindam Chaudhuri predicts Pathaan will have a 500cr worldwide weekend and suggests Shah Rukh Khan should invest money into a China Marketing strategy!

Recent Comments

  • ThomasSmurf on Skincare that’s good for you – decoding the best kept secrets of Ayurveda
  • 언니알바 on Google Rolled out RCS Messaging in India I Here’s Why Brands Need to ADOPT It
  • ThomasSmurf on Indian economy will bounce back post COVID-19 era, says Ridham Desai of Morgan Stanley India
  • 舒缓患有特应性和狗皮肤过敏的狗的发痒提示 on Utkarsh Saxena is all geared up for Tum Bhi Pachtaoge featuring Mohd Sharia
  • 파워볼검증사이트 on Google Rolled out RCS Messaging in India I Here’s Why Brands Need to ADOPT It

Archives

  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020

Categories

  • A
  • Business
  • Design
  • Education
  • English
  • Entertainment
  • Health
  • Hindi
  • Lifestyle
  • National
  • Press Release
  • Sports
  • Technology
  • Uncategorized
  • World
  • एजुकेशन
  • गुजरात
  • नेशनल
  • बिज़नस
  • लाइफस्टाइल
  • हेल्थ

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
©2023 Hi Gujarat | WordPress Theme by Superbthemes.com